Archive for October, 2009

RAGAN - Make internships meaningful for all those involved

Tuesday, October 27th, 2009

If your young charges are just stuffing envelopes and making coffee, you’re missing out

You’ve shown the interns where the cafeteria and bathrooms are. They have their employee badges prominently displayed and a copy of your policies and procedures tucked under their arms. Now what do you do with them? (more…)

PRWeek - Letterman demos tenets of crisis PR

Tuesday, October 13th, 2009

October 12, 2009

It’s safe to assume that last week was not one of David Letterman’s top 10 weeks. Still, he’s done a pretty respectable job of following many core tenets of good crisis communications. The fallout is far from over, but on the eve of the first week of his coming clean, let’s take a look at how the late-night funnyman fared. (more…)